An Identity Based on Emblems

NFL

The shield-like NFL logo is a depiction of the proud identity of the American Football league. It is the classical embodiment of the league’s promise to high-octane sporting entertainment. The NFL shield logo helps identify the organization’s prowess with a superior view.

The NFL logo comprises of blue, red and white hues. The NFL font is engraved with glowing red colour that depicts the superiority of the emblem. The football and stars in the logo are white coloured, promoting the authority of the NFL logo. The shield background is painted a shade of blue that brings a bolder appearance.

The last changes to the NFL logo were made in 1980 when the shield adopted four stars along with a new football and a slightly stretched but lean shield. The colours also got a dim touch.

As stated in their brand guidelines the NFL exclusively use the typeface Endzone and its various weights. The NFL Endzone typeface is a proprietary font unique to the NFL. Drawn specifically for NFL communications, Endzone is intended for use in headlines, titles, primary messaging and other principle text applications.

The principle colours stated in the NFL brand guidelines are NFL Blue and NFL Red. Both colours feature three tones to allow for the development of tone-on-tone design layouts. The secondary colours in brand guidelines are NFL Green and NFL Brown; these reference the field of play and the game’s most basic instrument, the football. NFL Black is included as it is a versatile design colour. Each of these colours is available in three tones. The guidelines state that these secondary colours should be used with restraint.

Brand Guidelines:

https://sign2esymbol.files.wordpress.com/2010/05/nflbrandingguidelines.pdf