NYU
The university logo, the upheld torch, is derived from the Statue of Liberty, signifying NYU's service to the city of New York. The torch is depicted on both the NYU seal and the more abstract NYU logo, designed in 1965 by renowned graphic designer Tom Geismar of the branding and design firm Chermayeff & Geismar.
There are at least two versions of the possible origin of the university colour, violet. Some believe that it may have been chosen because violets are said to have grown abundantly in Washington Square and around the buttresses of the Old University Building. Others argue that the colour may have been adopted because the violet was the flower associated with Athens, the center of learning in ancient Greece.
According to the NYU brand guidelines, Gotham is the only font used in the logo and all secondary-level logotypes, stating that it is “a prominent aspect of the NYU mission—it suggests the energy and exuberance of NYU and New York City”. Gotham can be used in conjunction with other fonts but should be the primary font for units within the central administration of NYU. When using a typeface for copy in a publication, NYU states that the typeface Mercury Text should be used; stating “Mercury Text is a family of high-performance text faces designed to thrive under the most adverse conditions”.
The official colour of NYU is the NYU Purple, NYU states that this specific colour should not be modified in any way. Along with the NYU purple, the brand guidelines suggest a number of specific colours to use in conjunction with the purple colour.
Brand Guidelines:
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