Adidas
Adidas is the largest sportswear manufacturer in Europe and the second largest in the entire world. Adidas AG , though, specializes in quality sportswear, it also manufactures a few other products such as shoes, clothes, bags and shirts to give their customers a wide variety of goods to choose from.
In 1967 the three striped symbol was only engraved on shoes, but gradually, as the brand gained worldwide popularity by 1971, it altered to the Trefoil logo. After a few years, the company merged with Salomon and came up with a new design, which featured two colors. The blue color represented Adidas, while the red color signified Salomon. In 2005, the Adidas logo was further modified to the “World Mark" which was simpler, clearer and more visually distinctive.
The three parallel stripes of the Adidas logo embody the exceptional performance of the athletes and the undying efforts they make to achieve their set goals. It also signifies the well being and goodwill of the Adidas Company.
The purpose behind the colour of the logo being black is not a mere coincidence; its motif is to motivate the youth to engage themselves in athletics and to encourage the ones who are striving to be athletes. According to the Adidas design guidelines the logo must always be in either the standard black or white, while specific accent colours must also be used; Adidas Blue, Adidas Yellow, Adidas Green and Adidas Red, similar to the Olympic rings. Adidas state that accent colours should only be used in corporate communications when necessary to distinguish chapter headings, powerpoint bars, etc.
Adidas is still engaged in motivating and energizing the youth of every nation and stands proudly as one of the best companies of the world. The current logo represents some of the finest equipment that Adidas sells. This logo more than the others is supposed to have a lot of meaning. The company wanted to keep the three stripes that they were known for, but also add something to give the logo some power. This current logo is supposed to resemble a mountain, like it is challenging the people who buy Adidas products to push themselves to their limits.
According to the Adidas design guidelines the primary typeface for the Adidas brand is the specially designed typeface; adiHaus, which features twelve different weights. The guidelines state that only the adiHaus typeface can be used for all internet and external corporate communications.
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